Founded in 1997 by Bill Il Chung and Younmee Park, Sodiumpartners  is a group of branding partners and designers, based in Seoul with global partners in San Francisco, Los Angeles, London and Shanghai.

The focus of our work is for those who value the strategic branding and design. We identify and clarify the core values of brands to create meaningful, experiential, and participatory branding to engage key audiences.

We believe in the harmony of experience & aspiration, strategy & creativity, and verbal & visual. Every project starts with Discovery, Strategy and Realization: stories, naming, identity, design system, packaging, environments, and digital branding to create the complete brand-led experience.

For a better brand future, we do not work for clients, but we work with clients for customers, users and followers.

Interested?
Contact us. We are ready to listen.

 

PEOPLE

CHUNG BILL ILSUN, Founding Partner, CEO, CCO

Il is a founding partner and creative director at Sodiumpartners. From 1997 to the present, he has been leading a wide range of projects and clients from beautiful boutique to global scale brands such as Asiana Airlines, CJ Group, Hotel Shilla and Vantt for Samsung, SK Networks and Lubricants, various emotive branding programs for Amore Pacific, Kleannara, Pulmuone, Maeil Dairy, Chungjungone, Cesco, and some of the overseas projects include; LA Inc for Los Angeles Convention and Visitors Bureau, Weihai Point resort in China, KDD in Japan. Before starting Sodiumpartners, he was creative director at Landor, SF responsible for all the projects and clients in Korea. From 2002 to 2012 he had been Adjunct Professor of Strategic Branding at the IDAS of Hongik University. And he currently serves his consultancy role in Seoul Design Foundation. He holds a BFA in Art Center College of Design, Pasadena California.

PARK YOUNGMEE, Founding Partner, CBO

Youngmee is a founding partner and branding director at Sodiumpartners. She leads diverse verbal branding projects from extensive retail to large-scaled corporate issues. Most successful branding projects she led include; Aritaum, Mis-en-scene, O’sulloc for Amore Pacific, OliveYoung, Freshian & Group renaming & Nomenclature for CJ Group, Lilian for KleanNara, service branding strategy for Cesco members & mobile commercial platform brand Syrup for SK Planet, etc. She wrote a book on naming titled, 100% Naming and translated Brand Asset Management by Scott Davis into Korean. From 2012 to the present, she is serving as Vice Chairman for Korea Trademark & Design Association. She holds BA & MA from Seoul National University and MA from Georgetown University, in Washington DC.

PARK MIJUNG, Partner, Creative Director

With over 20 years of experience in the industry, Mijeong has built a reputation for the quality of her work, and transforming the agencies she works for. As well as forming her own studio, she has worked for some of the leading consultancies in Seoul and loves the power of a simple idea to create and regenerate brands across any media. At Sodiumpartners she mentors the design team and ensures that innovative idea drives the work.

 
 

SERVICES

Brand strategy
Stories
Statement
Naming
Nomenclature
Identity
Design system
Packaging
Branded environments
Signage
Video/Motion
Global Branding
 

 

APPROACH

opens up a new world of aspiration and looks at the context of changes and trends, discovers the potentials and helps brands realize the purpose.

 

Discovery

We start with understanding of context of
changes of brands, businesses and audiences.

Review business vision/strategy
Interview stakeholders
Execute brand audit
Learn market/environments
Observe audiences
Unlock the potential

> Discover brand opportunities
 

Strategy

Based on learning and unlearning from the Discovery, we strategize the opportunities.

Clarify issues
Identify core values
Plan branding strategy
Build/refine brand platform
Define Attitudes & Personalities

> Develop brand idea/purpose

Realization

All the intangible findings and ideas translate into brand languages where brand realization starts.

Stories
Naming
Identity
Design system
Digital branding
Packaging
Environments
and other customer experience touchpoints

> Create brand realization through verbal/visual vocabulary

 


CLIENTS
 

Aekyung_애경
Air Seoul_에어서울
Allianz Life Insurance Korea_알리안츠생명
Amore Pacific_아모레퍼시픽
ArtBox_아트박스
Asiana Airline_아시아나항공
ATCTP_아태이론물리센터

BGF Retail_BGF리테일
Bobath Memorial Hospital_보바스기념병원

CJ Group_CJ그룹
CJ Oliveyoung_CJ올리브영
CJ O shopping_CJ오쇼핑
CJ Cheiljedang_CJ제일제당
CJ Foodsystem_CJ푸드시스템
CJ Lion_CJ라이온
CESCO_세스코
COWAY_코웨이
Clio_클리오
Changbi Publishers_창비
Chungdahm Learning_청담러닝
Cha Health Systems_차병원그룹

Daesang_대상
Daewoo E&C_대우건설
Daehan Cornerstone_대한코너스톤
DGB Daegu Bank_DGB대구은행
Doota_두타
Dongwon F&B_동원F&B

Eusu_유수그룹
Enervis_중앙에너비스
 

Fashion Group Hyungji_패션그룹형지
FURSYS_퍼시스
FIDES_피데스개발

Gansam_간삼건축
GS Retail_지에스리테일
GB Style_지비스타일
Gateman_게이트맨

Haitai_해태
Hana Financial Group_하나금융그룹
Hansol Education_한솔교육
Hoban Construction_호반건설
Homeplus_홈플러스
Hyundai Home Shopping_현대홈쇼핑
Hyundai/KIA Motors_현대기아자동차

Iriver_아이리버
I'REX_인천 국제공항철도

Jeonju University_전주대학교
Jinro_진로
Jobkorea_잡코리아
Jongro Academy_종로학원

KDB Financial Group_KDB산은금융지주
Kolmar_한국콜마
KGC Life&Gin_KGC라이프앤진
Kleannara_깨끗한나라
Kumho Industrial Company_금호산업
Kumho E&C_금호건설
Kumho Resort_금호리조트
 

KDD Japan_케이디디재팬
Kolon E&C_코오롱건설
Kolon Sport_코오롱 스포츠
Konkuk University_건국대학교
KOS_대한안과학회
KOMSCO_한국조폐공사
K-BIZ_중소기업중앙회
KT
KT&G

Lotte_롯데
LG Fashion_LG패션
Limkwang E&C_임광토건
LG Chemical_LG화학

Maeil Dairies_매일유업
McNulty_한국맥널티
MBC
MP Hangang_엠피한강
Ministry of Knowledge Economy_지식경제부
Mirae Asset Daewoo_미래에셋대우
Meere Company_미래컴퍼니

Neovalue_네오밸류
NICE_한국신용정보주식회사
Nonghyup Card_농협카드

ORGA Wholefoods_올가홀푸즈

Pulmuone_풀무원
Post Office Financial BU_우체국 금융사업단
Paxnet_팍스넷
 

Samyang_삼양그룹
Samil Pharm_삼일제약
Sapporo Brewery_삿뽀로
Sejong University_세종대학교
Seah Group_세아그룹
Sempio_샘표
Shilla Duty Free_신라면세점
Skin79_스킨79
Shinhan Card_신한카드
Shinhan Bank_신한은행
SISUN International_시선인터내셔널
Shinsegae International_신세계 인터네셔널
SK M&C_SK마케팅앤컴퍼니
SK Planet_SK플래닛
SK Lubricants_SK루브리컨츠
SPC
S-Energy_S에너지
S-oil_에스오일
Simmons_시몬스

Taubman Asia_터브먼 아시아
The Palace Seoul_더팔래스호텔
The Shilla_신라호텔
Tway_티웨이항공

Vittz_비츠조명

Yakult_한국야쿠르트
Youngsan University_영산대학교

Zero to Seven_제로투세븐